What to tell your audience
For each tier of the membership, Sephora Beauty Insider Members will have their own special weekend to shop discounts from 10–20% off.
The Beauty Insider Membership
Let your audience know that after they sign up for free to become a Sephora Beauty Insider member, they’re instantly qualified to shop the mega-brand’s Beauty Insider Holiday Event. From the retailer’s top-converting makeup and skincare to fragrance and beyond, high-coveted finds will be up for up to 20% off. PSA Examples:
- “Sephora Beauty Insider members—the best deals of the season are happening SOON. Get 10–20% off your favorite products for summer”
- “Not a Sephora Beauty Insider Member? Sign up for free today and get 10–20% off purchases!”
After they sign up and spend a minimum of $350 on Sephora products, their Beauty Insider membership will be elevated to the VIB level. If they reach a $1,000 spend amount, they’ll automatically be bumped into the Rouge membership pool (AKA where free custom makeovers, access to invite-only events, and the best year-round Sephora deals live).
The event: key dates, discounts, and promos codes
*A quick note from Sephora: Please refrain from talking about the event until it’s start date—tomorrow, April 26!
Rouge Early Access: April 26–May 1
Sephora Rouge members have first access to shop the event at a whopping 20% off with code HEYROUGE
All Tiers Access: May 2–6
- Rouge members get 20% off purchases in store and online with code HEYROUGE
- VIB members get 15% off purchase in store and online with code HEYVIB
- Insiders get 10% off with code HEYINSIDER
